#KFCPlantBasedChallenge CONTEST


When you submit an entry for this Contest, you agree with these Official Rules. The sponsor of this KFC Plant Based Challenge (#KFCPlantBasedChallenge) contest (the “Contest”) is Kentucky Fried Chicken Canada Company (“Sponsor”). When you submit an entry for this Contest, you agree with these Official Contest Rules (the “OfficialRules”).


The Contest is open to participants who, as of the date of the submission of their entry, are legal residents of Canada, excluding Quebec (the “Territory”), who are at least 16 years of age. The Contest is void outside of the Territory and where prohibited or restricted by law. Directors, officers, employees, contractors, agents and representatives of Sponsor, or of its parents, subsidiaries or affiliates, (collectively, the “Contest Entities”), along with the members of those individuals’ immediate families or households, are not eligible to participate in the Contest.

A participant that is under the age of majority in his or her province of residence that is at least 16 years of age before the commencement of the Contest Period (a “Minor”) may enter this Contest and provide information only with the explicit consent of his or her parent or legal guardian. Furthermore, the Official Rules shall apply to both the Minor and to the Minor’s parent or legal guardian. The Contest Sponsors reserve the right, in their sole and absolute discretion, to contact the parent or legal guardian of any eligible participant who is a Minor at any point during the Contest for the purposes of verifying such parent or legal guardian’s: (i) agreement to be legally bound by these Official Rules; (ii) consent to the Minor’s participation in the Contest; and (iii) consent to the collection of the Minor’s personal information in connection with the Contest. If the Minor refuses to provide his or her parent or legal guardian’s contact information at the request of the Contest Sponsors, then such Minor shall be disqualified from participating in the Contest, at the sole and absolute discretion of Sponsor. If a Minor is selected as a potential winner of a prize (as described below), the prize shall not be awarded to the Minor unless both the Minor and the Minor’s parent or legal guardian have signed and returned the Declaration and Release Form as described in these Official Rules. The prize will be delivered to the Minor’s parent or legal guardian.

Contest Period

Participants may enter the Contest fromAugust 17, 2020 at approximately 11:00 AM Eastern Time (“ET”) until August 24, 2020 at 11:59 PM ET (the “Contest Period”) by following the process below. Entries must be received through the below process during the Contest Period to be eligible.

Entry Process.

  • Sign in to your Twitter or Instagram Account. If you are not already a user, you must first complete a registration process. This process is free.
  • Take a selfie with the mini plant-based restaurant
  • Tag KFC Canada on Twitter or Instagram and use the hashtag #KFCPlantBasedChallenge
  • If you are one of the first 100 people to enter by correctly following the steps above, the Sponsor (@kfc_canada) will send you via social media direct message (“DM”) a coupon code for a free plant-based sandwich
  • Redeem at any regular-sized location
  • Each person who submits one or more of the first 100 correctly tagged entries between August 17, 2020 and August 24, 2020 will receive a social media DM from the Sponsor (@kfc_canada) for each such entry with a coupon code for a free plant-based sandwich.

There is no limit to the number of entries per individual during the Contest Period.

The failure to submit all required information in the manner required in these Official Rules may result in the disqualification of an entry, as determined by Sponsor in its sole discretion. All entries become the exclusive property of Sponsor and such entries will not be acknowledged. Proof of submission of an entry will not be deemed to be proof of receipt by Sponsor. All entrants, participants and entries are subject to verification by Sponsor, as are the eligibility, age and other claims of/information provided by an entrant or potential prize winner. Any submission that does not comply with any aspect of these Official Rules, as determined by Sponsor in its sole discretion, may be rejected by Sponsor and the associated entrant disqualified. Entrants will cooperate with Sponsor and its representatives in connection with any and all verification activities.

Sponsor is not responsible for computer or network problems, problems with servers, problems with accounts or the failure to receive any entry for any reason whatsoever.


100 Prizes will be awarded. The Prize for the recipient is comprised of the following:

  • A KFC coupon valued at $5

Approximate retail value of Prize is CAD $500.

The Prize is non-transferable, non-assignable, nonnegotiable, and not redeemable for cash or credit. Prize must be accepted as awarded. Prize is awarded “AS IS” with no warranty, representation, or guarantee, express or implied, in fact or in law, made by Sponsor or for which Sponsor shall be liable, including, without limitation, ANY IMPLIED WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT OR FITNESS FOR A PARTICULAR PURPOSE. No prize substitutions, except by Sponsor, who reserves the right (but has no obligation) to substitute a prize (or a component thereof) with another prize of equal or greater value (including cash) if the prize (or a component thereof) is not available for any reason as determined by Sponsor in its sole discretion. All Contest winners are solely and fully responsible for any and all costs, fees, taxes, assessments and expenses associated with the Prize is awarded, redeemed, received and used. Non-compliance with any of the foregoing and any other condition of these Official Rules may result in disqualification and forfeiture of the Prize, in which case, no prize or other consideration will be awarded.

Prize Substitution.

The Prize, as described above, is non-exchangeable, non-transferable, non-refundable, has no cash surrender value and must be accepted as awarded with no substitutions. Any unused portions of the Prize will be forfeited and will have no cash value, with no obligation on the part of the Contest Sponsor. The Contest Sponsor reserves the right, at their sole discretion, to substitute a Prize with (a) prize(s) of equivalent or greater value for any reason.

Prize Distribution.

Awarding of the Prize is subject to verification and compliance with these Official Rules. No responsibility is assumed by the Contest Sponsor for a Prize after it has been shipped, if applicable. Contest Sponsor makes no representations or warranties of any kind concerning the appearance, safety or performance of any Prize. The winner bears all risk of loss or damage to the Prize after delivery has been made by the Contest Sponsor.

Prize Conditions.

Save as may be required by any applicable mandatory laws, the Prize is provided as-is with no express or implied warranty or guarantee. Sponsor will require all potential winners, and where applicable, each recipient, to sign and return an affidavit of eligibility, and a liability release / participation terms / publicity release and license in the form provided by Sponsor that: (a) in a manner consistent with these Official Rules releases Sponsor from any liability in connection with winner and recipient(s) participation in the Contest and Prize; and (b) indicates agreement of the potential winner / recipient that Sponsor may use, reproduce, display, publish and otherwise exploit the entrant’s name, likeness, image, persona, voice, biographical information, signature and performance (including, but not limited to, as filmed, captured or otherwise recorded in connection with this Contest or any related promotional or marketing initiative of Sponsor) in any media now known or hereafter devised for any legitimate business purpose, including but not limited to, any and all commercial, advertising and promotional activities, without any further compensation or any right of approval or review, except where prohibited by law. To the extent permitted by applicable law, refusal or inability to sign and return such forms within forty-eight (48) hours of receipt may result in disqualification of the potential winner and the awarding of the Prize to an alternate winner, as determined in Sponsor’s sole and absolute discretion.

To be declared a winner and receive a Prize, the winner (or his parent and/or guardian, in the case of a minor) must first correctly answer a mathematical skill-testing question, without assistance of any kind, whether mechanical, electronic or otherwise, to be administered by email as described above.

Winner Selection.

There will be one hundred (100) winners selected at random amongst eligible entries received during the Contest Period. At least one winner of the Prize will be chosen by the Contest Sponsor or its agent at approximately 10:00 AM ET each day between August 17, 2020 – August 24, 2020 inclusively at Edelman, 150 Bloor Street West, Toronto, ON M5S 2X9, provided there is a sufficient number of entries to do so each day.

Before being declared a winner, the entrant selected by random draw as the potential winner will be required to correctly answer, unaided, a mathematical skill-testing question administered over email or

social media DM when the entrant is notified of being a potential winner by Sponsor or its agent, to be declared a winner of the applicable Prize.

To be declared a winner, the potential winner must first (a) within 10 days of being notified they have won, sign and return the Contest Sponsor’s form of Declaration of Compliance and Release which confirms compliance with these Official Rules and releases the Contest Sponsor, and its affiliated companies, agencies, Contest Entities (collectively, the “Contest Group”) from all liability with respect to participation in this Contest and the awarding, use, misuse and enjoyment of a Prize; and (b) have complied with, be in compliance with, and continue to comply with the Official Rules. A potential winner may be required to furnish proof of identification that may include a driver’s license or other form of picture identification as part of the verification process.

Notification/Announcement of Winners.

The winners will be selected daily at about 10:00 AM ET each day (August 17, 2020 – August 24, 2020). Within 12 hours of selection, the winner will be notified and provided with a mathematical skill-testing question by email or social media DM and the winner must confirm their acceptance of the Prize and answer the mathematical skill-testing question in writing within 12 hours of such notification. The Sponsor reserves the right to disqualify any winner who does not confirm acceptance of the Prize or correctly answer the skill-testing question in accordance with these Official Rules, and reserves the right to select an alternate winner in such event. The Sponsor may publicly announce the name of the winner within 30 days of the close of the Contest, including through Sponsor’s official social media channels, and you acknowledge and consent to same.

Additional Conditions of Participation.

By participating in this Contest, each participant accepts and agrees to these Official Rules and all decisions of the Contest judges (who may be employees, agents or independent contractors of the Contest Sponsor), which shall be final and legally binding on the participant in all matters relating to this Contest including, without limitation, eligibility and/or disqualification of participation. Participants who have not complied with these Official Rules will be disqualified.


Any attempt by a participant or other individual to deliberately damage or undermine the legitimate operation of this Contest, including but not limited to any fraudulent claims, is a violation of criminal and civil laws. Should such an attempt be made, the Contest Sponsor reserves the right to seek remedies and damages from any such individual, to the fullest extent permitted by law, including criminal prosecution. Participants engaging in any of the foregoing activities may be disqualified and will forfeit any rights to a Prize. The Contest Group is not responsible for typographical or other errors in the offer or administration of this Contest, including but not limited to, errors in emails, bulletins, posters, advertising, the Official Rules, the selection and announcement of winners, distribution of a Prize or technical malfunctions of telephone network lines, computer online systems, servers or providers, computer equipment or software, viruses, bugs, failure of personal computers and/or software and hardware configurations, or failure of any email to be received by the Contest Sponsor or a participant for any reason including but not limited to traffic congestion on the Internet or at any website or combination thereof. The Contest Group does not warrant that the Contest will be uninterrupted or error-free.

Prohibited Content.

Entries must not violate the rights of any other party, including but not limited to intellectual property rights or rights of privacy, publicity or other moral rights. Entries must NOT contain or consist of: (a) advertising or commercial content for any party other than Sponsor; (b) content that endorses/promotes illegal or harmful activity; (c) violent, profane, vulgar, obscene, defamatory or otherwise objectionable material; (d) adult material; or (e) defamatory content. Sponsor reserves the right to disqualify any participant who violates these prohibitions or any other provision of these Official Rules, or that could damage the reputation, goodwill or business of Sponsor, as determined by Sponsor in its sole discretion. In such case, Sponsor may select a different winner, again chosen by random draw. Your entry may not make unauthorized use of, or violate, any rights of any third party, and that, if necessary, you can provide proper permissions in a form acceptable to Sponsor.

By submitting an entry, the entrant represents and warrants that the submitted entry complies with all requirements of these Rules, and that the entrant will indemnify, defend and hold the Contest Entities harmless from and against any breach of such representation and warranty.

Consent and Grant of Rights.

By submitting an entry, entrants grant Sponsor a perpetual (or for the term of the protection granted by the relevant intellectual property rights), worldwide, irrevocable, royalty-free license to transform, edit, modify, reproduce, distribute, transmit, publish, broadcast, perform, display, or otherwise use the entry, in whole or in part, with or without modifications, in any form or medium (including but not limited to: internet, any printed medium distributed via press, billposting, point of sale advertising, flyers, leaflet, etc.), whether now existing or later developed, for entertainment, promotional and/or advertising purposes and/or any other purpose. To the greatest extent permitted by law, entrants agree not to invoke any so-called moral rights in relation to their entry (including, without limitation, the right to be identified as the creator of the work and the right to object to derogatory treatment of the work). For the avoidance of doubt, the license referred to in this paragraph is a fully paid-up license. By entering you agree to confirm in writing the license grant referred to in this paragraph as a condition of being selected as a winner. By entering, you guarantee that you have all necessary rights to provide the entry and to grant to Sponsor the rights set out in these Official Rules, as well as the consent of any person that may be identified, depicted or referred to in the entry. You will indemnify and hold Sponsor harmless for any breach of these provisions.

Liability Release.

Sponsor accepts no responsibility for loss, damage or claims caused by the awarded prize or the Contest itself. By entering the Contest, all entrants forever release and hold harmless the Contest Entities and their employees, officers and directors from any and all liability for any injuries, loss, death, or damage of any kind arising from or in connection with the Contest or any prize won, subject to applicable law.

Without limiting the release of liability provisions herein, and for greater certainty, by entering and participating in the Contest each entrant acknowledges and agrees that the Contest Entities will not be liable for: a) any incorrect or inaccurate information, communicated or published in connection with Contest by the Contest Entities, on or through the Website, these Official Rules or any promotional, marketing and advertising materials; b) the malfunction of any equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the processing of entries in the Contest; c) any error, omission, interruption, deletion, defector delay in operation of the Contest or any transmission in connection with the Contest; d) any communications line failure, theft, destruction or unauthorized access to, or alteration of, entries; e) any problems with, or technical malfunction of, the Website, any telephone network or lines, computer on-line systems, servers or providers, computer equipment, software, or failure of email which may occur for any reason whatsoever, including technical problems or traffic congestion on the internet or at any website or combination thereof; or e) any injury or damage to entrants’ or to any other person's computer related to or resulting from participating or downloading materials in this Contest, ALL SUBJECT TO APPLICABLE LAW. Entrant agrees to further confirm all of the foregoing in writing upon request from Sponsor as a prior condition to receiving any prize.

Privacy and Data.

By entering this Contest and voluntarily providing certain personal information through the entry process (“Registrant Information”), entrants consent to the collection and use by Sponsor of the Registrant Information to (i) administer the Contest; and (ii) publicize, promote and advertise the Contest. Entrants also expressly acknowledge, agree and consent to the application of Sponsor’s Privacy Policy to the collection, use and disclosure of an entrant’s Registrant Information, including the sharing of an entrant’s Registrant Information with third party service providers and partners for the purposes of Contest administration and prize fulfillment and related publicity. Sponsor’s Privacy Policy is available here: https://www.kfc.ca/privacy

Interpretation and Disputes.

By participating in the Contest, all entrants declare that they have read, understood, complied and are bound by these Official Rules. All entrants further acknowledge and agree that all decisions by Sponsor are final and that they shall abide by such decisions. The Contest and these Official Rules and any disputes pertaining thereto shall be governed by the laws of Ontario, and shall be resolved in the courts of Toronto, Ontario.


The Contest is void where prohibited. If any provision or part-provision of these Official Rules is held by a court of competent jurisdiction to be invalid, illegal or unenforceable, it shall be deemed modified to the minimum extent necessary to make it valid, legal and enforceable. If such modification is not possible, the relevant provision or part-provision shall be deemed deleted. Any modification to or deletion of a provision or part-provision under this clause shall not affect the validity and enforceability of the rest of these Official Rules. To the extent permitted by applicable law, the Sponsor may suspend, modify or terminate the Contest if it believes, in its sole discretion, that malfunction, error, disruption or damage is impairing or will impair the administration, security, fairness, integrity or proper conduct of the Contest, in which case the Prize will be awarded among the eligible entries received that were unaffected by the problem, if possible. Any attempt to by an entrant to deliberately sabotage or undermine the legitimate operation of the Contest is a violation of these Official Rules and of criminal and civil laws. Should such an attempt be made, Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law and may disqualify any entrant that is suspected of tampering with the operation of the Contest, in Sponsor’s sole and absolute discretion.

© 2020 KFC Canada Company. All rights reserved.

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